Brochures: Effective Campaign Literature

If you are running for office, whether in your local community or for student council, brochures can be an effective way to let voters know more about who you are and what you believe in. You will often have a limited amount of time with voters to explain your positions. Having a brochure to distribute that allows people to learn more about you as a candidate on their own time can be an invaluable asset. With the right commercial printing company to help you design and print, brochures are inexpensive to produce and can include enough information to entice people to learn more about your positions and, hopefully, garner votes.

Design

Most commercial printing companies will offer design services as part of the printing process. There are often ready-made templates that you can use and customize to suit your specific purposes. If you are looking for an even greater personal touch, then utilizing the services of the graphic designer on staff at the printing company can help you develop your own signature brochure.

What to Include

Within the design of your brochure, you will want to include three key features. The first is a photo of you. People like to put a face with a name. They also like to look at pictures, and having too much copy on your brochure will often result in the brochure going unread. Be sure to include the key points of your campaign, but display them as bullet points. Making the brochure too “wordy” will turn off voters, and the brochure will lose its effectiveness. If you find that you want to speak further on certain issues, include a web address for interested parties to visit and learn more.

What to Avoid

Before you send your brochure design to be printed, you want to be sure that you have made use of some sort of color within your brochure. Using strictly black and white printing for your brochure can create a lack of interest that often plagues the average campaign literature. You will want to have your brochures be a representation of who you are when you are not there to speak for yourself. Think of your brochures as an extension of yourself and your campaign, and you are sure to have an effective way to market yourself.