Commercial Printing for Door Hangers
When it comes to print marketing materials, every business owner should be familiar with the old standbys: Posters, flyers, brochures, postcards. But there is one option with nearly limitless potential that far too many people overlook – the humble door hanger! All too often, door hangers are mistakenly viewed exclusively as tools for local restaurants to get their name, number and menu out to the public. But in truth, an experienced commercial printer can help you design door hangers for a wide variety of promotional applications. If you’d like to reach your intended demographic right where they live, why not consider printing customized door hangers and distributing them throughout surrounding neighborhoods? Here are three tips to make your door hangers as effective as possible:
1. Keep It Simple – Of course, you want your audience to know everything there is to know about your company and what you have to offer. However, cramming too many words into such a small space will only serve to overwhelm or confuse the reader, who is likely to react by throwing your door hanger away! Sidestep this problem by keeping it as simple as possible. Instead of listing every single service or product you offer, why not focus instead on highlighting your most popular products and pointing out the benefit to the reader, such as free delivery or a special introductory rate? You could even encourage recipients to bring the door hanger in to your store or office for a discount! Including a coupon is one surefire way to make your hanger a hot commodity.
2. Include Details – While simplicity is key, you should never shy away from giving specific details on a door hanger. People will skim your hangers quickly looking for relevant information, so make sure it’s there and easy to find. For example, an auto mechanic may want to include prices for popular services like a smog check or an oil change; a beauty salon could detail all of the different services, from manicures and pedicures to facials, they offer. Don’t be coy! Instead, tell readers exactly what you do and why they should choose your company over competitors.
3. Consider Color – Many people make the mistake of skimping on quality when it comes to door hangers, choosing low-grade white paper and black ink. This gives the hanger a cheap look that could be a turnoff to many in your target demographic. Consider using color instead of boring black and white. This could mean including full color pictures, selecting a vibrantly hued ink, or even printing your hangers on fluorescent paper to stop people in their tracks and force them to take a look. Whatever you do, don’t make the mistake of thinking black ink on white paper is your only option! A skilled commercial printing company can help you utilize color in your door hangers without breaking the bank.
Follow these tips and you’re sure to create door hangers that will leave a lasting impression on the community.
